Elur's pre-launch product line includes four core nutritional formulas, though it is difficult to determine if the products are in pill or juice format. The company is touting several study results for the effectiveness of each product already and advertises them as being designed to replace caffeine and the chemical substances most people ingest daily in the forms of coffee, energy drinks and super juices, with natural, effective alternatives.
The marketing materials claim that Elur MIND supports the body's natural stress suppressors, energy levels and to inhibit fatigue. According to the company's blog, Elur MIND also promotes alertness, concentration and mental clarity.
Elur states that studies on Elur CARDIO indicate that the product lowers bad cholesterol levels by over 30%, triglycerides by over 20%, blood sugar by over 20% and helped to raise HDL cholesterol levels by more than 30%.
Elur IMMUNE is promoted as being designed to boost, and protect the body's immune system and was also claimed to have been used in clinical tests.
Elur MULTI V is a multivitamin soon to be produced by the company and is described as a doctor formulated combination of natural bioavailable vitamins, minerals, plant sterols, amino acids, probiotics and other nutraceuticals that allegedly exceed the quality of other multi vitamins on the market. The vitamins are touted as including multiple servings of fruits and vegetables, probiotics, plant derived sterols, polyphenols, and catachens.
UPDATE 9/1/2010: According to an email from Dan Maltais, Elur will not be meeting their expected launch date. Company may be folding.
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